Social media is increasingly popular in recent years, particularly in the field of sports. We begin to see changes in the way of communication in our society, because many people like to use social media as a way to communicate with each other, share livescore, conduct discussion and publish sport news.
Sports typically generate consistent income such as NBA, MLB, and NFL as a way to get the highest profit for each organization. For example, there are currently 400 million Facebook users use the service, it become the fourth largest social media in the world such as China, India, and the United States. It is a huge market to reach through the Internet.
The Boston Celtics have been implementing a plan through social media. They also engage via YouTube to give fans behind the scenes to watch the game. They also opened a Twitter account, which receives about 21,000 followers. In addition, they also set a second in the NBA with 445,000 fans on Facebook in 2009. This may increase the demand for more sponsorship by visiting team fans webpage. New media also open new strategies for sales, as the Celtics can develop sales and promotions by email, tweet, and mobile phones. Not only does it benefit the organization, but also the players themselves.